"Every athlete needs a plan."
Gatorade was looking for a way to showcase their new line of products, but everyone knows Gatorade for their drink lineup, not necessarily their chews, gummies, and powders. They need a way to announce these products as part of the whole Gatorade package, as well as show people which products they needed specifically.We created the Gatorade Fuel Plan, a quiz that asks visitors about their needs, to deliver the perfect product lineup. We also created the campaign “Find your fuel” to showcase the Fuel Plan through athletes like Serena Williams and JJ Watt.
Contributions:
Campaign copywriting
UX copy
Agency:
Work & Co
